DIAMOND 101

Natural Diamonds

Formed over a billion years. No two alike.

Browse settings
10
Mohs hardness — the hardest known natural material
1B+
Years in the making, deep in the earth
100%
One of a kind — no two diamonds are identical

Why choose natural

Why choose a natural diamond?

Natural diamonds formed more than a billion years ago, deep in the earth, under immense heat and pressure. Each one is genuinely singular — no two are identical. When expertly cut, a diamond returns light as brightness, fire, and scintillation: the sparkle people fall in love with.

For many, choosing a natural diamond is about that rarity and permanence — owning something ancient and one-of-a-kind, carried from the earth to your hand.

The 101, side by side

How the three compare

The honest breakdown our advisors walk you through in person.

Hardness (Mohs)
10 — hardest known material
Brilliance & fire
Exceptional
Origin
Formed over billions of years
Rarity
Each stone unique
Price
Premium

Lab and mined diamonds are physically identical — the differences that matter are price and origin.

The Four C's

How diamonds are graded

01
Cut

How well it's shaped to return light — the biggest driver of sparkle.

02
Color

How colorless the stone is, from D to Z.

03
Clarity

How few inclusions it carries.

04
Carat

The stone's weight.

Independently certified

All of our natural diamonds are certified by leading independent labs like GIA, graded on the Four Cs, with an individual certificate for each stone.

See our Lifetime Warranty →

Ready when you are

See them in person.

No two natural diamonds are alike — which is exactly why they're best chosen in person. Our advisors will walk you through stones side by side.

Browse settings for your natural diamond →