The IOTR experience
These are the people you’ll actually sit down with. They know diamonds, design, and how to turn “I kind of know what I like” into something that feels completely you. No pressure, no sales pitch. Just real guidance from people who know the details.
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The team
We know the technical stuff, but we also know choosing a ring is personal. Our team is here to answer questions, compare options, and help you find what actually feels right for you.
Director of Product & Marketing
Senior Sales Consultant · GIA Diamonds Graduate
Vic was the first of the three siblings to join, in 1996, learning at the bench from his father before becoming a Certified Gemologist in 1998. Most of what’s in the current collection has been through his hands. You’ll usually find him on the floor, pairing a diamond with the right setting.
Senior Sales Consultant
GIA Diamonds Graduate · Gemstone Specialist
Raffi joined in 2001 and is the one to ask about colored gems, metal differences, or anything in the case. A GIA Diamonds Graduate, he’s spent two decades explaining diamond selection to people at every level of knowledge, and he’ll take it step by step.
Senior Sales Consultant
Operations Manager · GIA Diamonds Graduate
Ani joined in 2008 with a marketing degree from Cal Poly Pomona and, like her brothers, graduated from GIA as a Certified Gemologist. She works with customers on the floor and oversees operations, making sure every order leaves the way it should.
Sales Consultant
Manufacturing Manager · GIA Accredited Professional
Ara joined in 2010 and holds a GIA Jewelry Professional Accreditation. He oversees every step of manufacturing in the studio upstairs, and he’s the calm one, so no visit with him feels rushed.
What a visit looks like
See the shapes, compare the details, and find out what actually feels right on your hand. Sometimes you just have to try it on.
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Cut, sparkle, proportions, bowties, brilliance. We’ll show you what actually matters, what to look for, and what a certificate can’t tell you.
LEARN ABOUT DIAMONDS
Bring the screenshots, saved posts, sketches, or just an idea in your head. We’ll help turn the details you love into a ring that feels completely yours.
Start A custom design
Not sure what you’re looking for yet? Perfect. Ask the questions, compare the options, and take your time. You don’t need to have it figured out before you walk in.
Get directionsSaturdays are appointment-based — booking ahead guarantees dedicated one-on-one time, and walk-ins are welcome when space allows. Monday through Friday, come by anytime; we recommend appointments for engagement ring and diamond consultations so we can give you our full attention. Book through our website, Instagram, TikTok, or by phone.
Most made-to-order and custom pieces take up to 14 business days — about three weeks — depending on the design. We'll give you a timeline when you order and keep you updated throughout.
So we can prepare for your visit, include anything specific you'd like to cover and the budget range you're comfortable with. That way we can have the right selection ready and waiting when you arrive.
Yes — we offer financing through Affirm as well as an in-house layaway plan, available both in-store and online. Ask us about current offers and we'll help you find the option that fits.
Yes! Just add their name to your notes when booking online, and we'll confirm their availability.
607 S Hill St #316, Los Angeles
Stopping by during the week? Walk-ins are always welcome. Appointments are encouraged for the best experience, and Saturdays are appointment-based.
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